We wanted to share a media campaign that Cactus and Lyra Health partnered on recently that really impressed us. Presenting mental health in a physically alarming form to portray a strong message about the crippling affects of not addressing our mental health issues.

In our video storytelling journeys over the years, we've often been in spaces of discussing mental health issues and highlighting the stories of folks who are willing to be vulnerable about their health-related experiences. The landscape is changing in the realm of mental health and its associated stigma - more media is being released revealing just how prevalent mental health issues are, and more resources are being created for those that want to seek help. It all starts with talking about it openly and welcoming others into the conversation.

We're glad to see a widespread media campaign that speaks to the issue in such a striking, serious, yet lighthearted way to reach a wide audience of people and demand attention. What if our mental health problems were taken as seriously and treated as immediately as our worst physical ailments? It's the beginning of a big narrative shift around mental health stigma. 

 Click to see full campaign

Click to see full campaign